For the Lexus in recent years, its exaggerated grille is very impressive. The styling design is particularly exaggerated. But all people are only attracted by its design, and rarely discuss the meaning and symbolism behind it.
As competitors' technological level increases, it becomes more difficult to present existence in the image of "quiet, vibration-free and comfortable". Therefore, it is necessary to find a new bright spot for Lexus that can attract consumers. This is the background of the birth of the Lexus grille. In addition to the logo of the car company, the grille has become an important factor in identifying the brand image of a manufacturer.
The "spindle grille" first appeared on the 2007 Lexus concept car. In order to cool the 423-horsepower 5.0-liter V8 engine, the size of the air intakes needed to be increased. Lexus didn't just increase the size of the air intakes, it wanted to create a new aesthetic. So Lexus envisioned this inverted trapezoidal shape, and in the Lexus CT, the front of the bumper adopts a frontal protruding style, which is very aggressive. In 2012, the spindle grille was officially used on the fourth-generation Lexus GS, on which its lower end widened outward to cool the front brakes.
Therefore, the original purpose of the spindle grille was to improve the cooling function of the engine and brakes. Therefore, the Lexus grille not only looks good, but also has actual functions.
In fact, on every Lexus model, the spindle grille has some small differences. Since Lexus does not have particularly many models. Therefore, each car design is given its own characteristics, and small and large cars also show different differences. Each Lexus spindle grille has a different design to suit the characteristics of each car.
In addition to the frontal design of the body, the lines of the spindle grille extend to the sides of the body, highlighting the protrusions at the rear, resulting in a more emotional and dynamic design. Therefore, Lexus' huge spindle grille is the result of a combination of functional characters and a more sensual and emotional design, and can meet strong dynamic performance.