Recently, the new Lexus RX has made a global debut, with compliments such as “Ingenuity”and “Japanese luxury”, and Lexus did prove that it deserved the accolades.
How competitive is the new LEXA? From the look of it, it is definitely the most revolutionary luxury car design, the classic spindle-type Intake Grille, sharp lines of the body, with the bright l-type daytime lights, so that the car looks very powerful. In terms of power, the 3.5 litre V6 will be replaced by a 2.4 t engine and a plug-in hybrid system with an electric motor; the hybrid will continue to have a 2.5 l engine with an electric motor.
Of course, the product is only one aspect of Lexus’s appeal to consumers. Lexus also has a “Kill shot”in repair and maintenance, offering free repair and maintenance for the four-year, 100,000-kilometer regular-fuel model and the six-year, 150,000-kilometer hybrid model, this can save users a lot of money.
The Lexus RX is positioned as a luxury mid size SUV, and while it starts at a lower price than the BMW X5 and Mercedes Benz Gle, it has a very wide price range, and the top of the range models are considerably higher, so within the same price range, Lexus RX doesn’t have much of an advantage.
Can the new RX be reversed? It’s really hard, because this price range, is not about the brand picking the customer, it’s about the customer picking the brand, the brand impact, the product experience, the ring effect, and so on, and that’s something Lexus has to think about.
In the epidemic and chip shortage of multiple effects, the entire car market is not optimistic.The new RX wants to increase its market share, depends on how much goodwill you bring